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Meet the Partners – 14 Questions With Ivaylo Simov

You might have seen some of Eleven’s Partners in interviews, read their articles, met them during events and conferences but we think it’s time to introduce them from a slightly different angle. This is why we are excited to give an official start to our “14 Questions With” blog post series, which will introduce the more personal and little-known side of the Partners at Eleven.
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Our investment in ProductLead

ProductLead empowers retailers to create social media ads at scale by using user generated content together with platform automation and then deploys these newly created ads directly into the social media business manager. We particularly like how ProductLead combines the best of both worlds. They have user generated content mixed with ML and creatives automation, which is then automatically plugged into your Instagram campaigns.
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Eleven invests in the Greek biotech company BIOPIX-T

BIOPIX-T offers portable molecular devices for diagnostication of Covid-19, Influenza and other infectious diseases using the method of Loop-mediated isothermal amplification - (LAMP). The first product of BIOPIX-T is called Pebble. It's a portable device plus a testing kit that can perform a swab test for Covid-19 and display the results within less than 30 minutes.
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Eleven invests in digital insurance company Boleron

Boleron is a mobile-first digital insurance broker. The company solves the need of consumers who want to easily buy, receive, and manage multiple insurance policies – from property and car insurance to health and travel, all the way to extreme sports. The company was founded in 2019 and since then has been on a journey to eliminate the bureaucracy and the lack of transparency in the local insurance market.
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Eleven invests in SuperOkay, a UK-based startup with Romanian founders

When was the last time you hired a software development, design or digital agency to work on your product, marketing, or design assets? Was the whole process clear, seamless, troubleless and transparent? Were you completely satisfied? Chances are your answer is no, or at least that’s the case with many companies using such services. Here comes SuperOkay to the rescue, the newest addition to the #OneOf11 family.
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Eleven’s 4

Similarly to the startups we invest in, Eleven is constantly evolving and fine tuning its model. With our second fund we moved away from the accelerator model towards more selective pre-seed and seed investments in somewhat more mature teams and companies. Now that we have started fundraising for our third fund, we are making another important change in our investment strategy, namely focusing on 4 verticals.
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