Co-founded the first Bulgarian usability consultancy. Lead a company to ISO certification. Co-founded a software testing and training company. One of his goals is to show that usability pays off.
Usability > UX
The craft ( art, skill, discipline) of making things easy to use is my way and my passion. When we get the usability right, we have the right foundation for the broader concept of user experience (UX). When the UX is OK, we have the right foundation for a sucessful business. Let's talk about usability and UX.